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Website marketing: Beyond "Hits"
Your Website visitor reports are a goldmine of information.  If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment.  And, you could miss critical clues as to how user-friendly your site is, how effectively your message... (656 reads)

Is your Online Business Customer-Friendly?
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your... (656 reads)

Website marketing: “e is for everything?? . . .”
Just this week, a member of my audience asked me the following... (742 reads)

Website marketing: Exposing Your Expertise
Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to... (842 reads)

Website marketing: Fair Measures Corporation:
In the year 2000, we completely restructured the site to add content for the many employees who come there looking for information. Previously, we'd been concentrating on the traditional markets for... (925 reads)

Website marketing: Metrics Matter!
Recently, I talked with a speaker about her “extremely successful” Website. She based this opinion on the fact that she was selling several e-books every day and generating “some calls”... (732 reads)

Website marketing: Mining For Gold ... In Your Web Traffic Logs
Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research... (916 reads)

"The Information Publisher's Secret Resource Guide To Blow Customers Away!"
Have you ever heard the saying, "Give and you shall receive"? Well... (553 reads)

Search engines: Are Google Ad words becoming Saturated and Non Effective?
In this world and this day and age anything can be found on the internet. Each day hundreds of new entrepreneurs create and market websites and create a very competitive market. This leads... (2505 reads)

Marketing: Do You Push or Pull?
So when you are at your computer, do you push or pull?  Okay, now you can get your mind out of the gutter... (835 reads)

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